Keith Yates Design
Engineering clarity for the world-renowned master of private theater design, acoustical engineering, and calibration.
Making the Science of Sound
Feel Cinematic
Keith Yates Design builds the world's finest private theaters, spanning 12 countries and backed by decades of psychoacoustic research. Their signature 'You-Are-There Effect' eliminates every distraction between the viewer and the story. The challenge: translating deep science into a narrative that moves luxury homeowners to invest $400K+ in a theater they've never experienced.
I engineered the brand narrative and designed the complete sales deck: 20 slides that walk a prospect from '4 Problems with Home Theaters' through the science of modeling, specifying, and testing, to the emotional payoff of their 'You-Are-There' promise.
20 Slides from Problem
to Promise
The website redesign followed the same clarity framework, turning complex acoustical engineering into an experience a homeowner can feel before they ever hear a thing.
Complex Technology
Deserves Clarity
I don't take on projects. I choose partnerships.
If your technology deserves a category of its own, that conversation starts here.