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Flagship · Category Creation

From Invisible Semiconductor to Category-Defining Brand

NETINT built the world's first commercial ASIC Video Processing Units - hardware that could replace CPU-based encoding at 10× the density and 80% less energy. The problem? Nobody in the video streaming industry knew they existed or understood what a VPU was.

I decoded their technology, diagnosed the market's blind spot, defined a category position that reframed the entire conversation, and designed every brand and demand artifact from the ground up. Smart VPU™, Codensity™, Energy-Smart Video Engine™ - branded concepts that turned abstract silicon into a story the market could buy.