About Patti
Not simple as in dumbed down. Simple as in finally understood.
I'm a Clarity Engineer. I take the extraordinary technology that brilliant engineers build - the kind that could change their market if anyone could actually understand what it does - and I engineer the clarity that makes the market see it, want it, and pay for it.
I've been doing this for three decades. The last 18 running my own practice, working solo by design. No agency layers. No handoffs. No telephone game between the person who thinks and the person who makes. I'm both.
The Arc
Decades of creative leadership in B2B technology
AMX and Crestron smart home controls
Kaleidescape, proof of systematic thinking
Left corporate to build solo practice
Canvas software web app, 20 years later same discipline
Invisible semiconductor company → category-defining brand
On My Terms
I chose this model because clarity can't survive a committee. The gap between what a technology does and what the market sees is too nuanced for layers of account managers and junior designers. Every insight, every strategic decision, every pixel comes from one mind - mine.
I work with a small number of companies at a time. My practice runs on referrals. I split my time between the work I love and the life I've built - family, espresso, and a perpetual search for the next great view from an RV or a boat. That balance isn't a limitation. It's what keeps the work sharp.
If your technology deserves to be understood, let's talk about what that looks like.
Let's Talk